01
Bespoke Engineering
Every project is built from scratch — no templates, no compromises. Clean code, modern frameworks, and attention to detail that users can feel.
McInery — Web & App Development Studio, London
Design. Develop. Launch.
Boutique web and app development studio based in London. We turn ambitious ideas into polished digital products — fast.
Scroll
Capabilities
WHY US
02
Strategy-Led Design
We don't just design screens — we solve business problems. Every decision is informed by your goals, your audience, and what actually drives results.
03
Lean & Fast
No bloated teams or drawn-out timelines. Small team, direct communication, rapid iteration. From concept to launch in weeks, not months.
Who We Work WithBUILT FOR BUSINESSES
BUILT FOR BUSINESSES
LIKE YOURS
Whether you're launching something new or upgrading what you have — if you care about quality, we're the right fit.
Startups
Turning your MVP into a product users love. From idea validation to launch.
Restaurants & Hospitality
Menus, reservations, and an online presence that matches your in-person experience.
Tradespeople & Services
Professional websites that build trust and generate leads while you focus on the work.
Fitness & Wellness
Class schedules, memberships, and booking flows that convert visitors into members.
Professional Services
Clean, credible websites for consultancies, agencies, and firms who need to look the part.
Growing Businesses
Scaling beyond a basic website. Custom web apps, dashboards, and internal tools.
Track Record
BY THE NUMBERS
Quantified outcomes from our portfolio of work.
0+
Years Experience
Building production software
0
Core Services
Web, mobile & strategy
0
Week MVP
Idea to launch, fast
0
Point of Contact
Direct access, zero bloat
Senior-led execution with zero bloat. Learn more about how we work and our approach to building exceptional digital products.
Meet the TeamHow We Work
OUR PROCESS
A battle-tested workflow refined over dozens of successful launches. Transparent, collaborative, and built for velocity.
01
Discovery
Deep dive into your vision, market, and users. We define success metrics and validate assumptions.
02
Design
UI/UX design, prototyping, and user testing. We iterate until the experience feels effortless.
03
Development
Senior-led engineering with Swift, React, or Next.js. Clean architecture built to scale.
04
Testing
Rigorous QA across devices and edge cases. We ship when it's bulletproof, not before.
05
Launch
App Store deployment, web hosting, and go-to-market support. Smooth rollout guaranteed.
06
Support
Ongoing maintenance, performance monitoring, and feature iterations. We're partners, not vendors.
From iOS apps to web platforms, we bring expertise across multiple domains. Explore our full range of capabilities.
View Our ServicesSelected Work
SELECTED WORK
A selection of projects we're able to share publicly.
Restaurant & BarLive
Ember & Oak
A digital presence as refined as the dining experience.
Case study: designing and building a premium restaurant website with online menu, reservation system, and visual storytelling that drives bookings.
Trades & ServicesLive
Sparks Electrical
Building trust before the first handshake.
Case study: designing a professional electrician website focused on trust signals, local SEO, and converting visitors into quote requests.
Fitness & WellnessLive
Iron Pulse
Where intensity meets community.
Case study: building a bold fitness studio website with class schedules, membership tiers, trainer profiles, and a streamlined trial signup flow.
READY TO BUILD SOMETHING?
Tell us about your project. We'll get back to you within 24 hours with an honest assessment of what it takes.
Pricing
TRANSPARENT PRICING
No hidden fees, no surprise invoices. Pick the model that fits your project.
Strategy Sprint
£5k/ flat
Two-week intensive to define your product vision, technical architecture, and roadmap.
- Discovery workshops
- Technical architecture
- Product roadmap
- Design direction
Most Popular
Fixed Scope
From £15k/ project
Well-defined projects with clear milestones. Design, development, and launch included.
- Full design & development
- Milestone-based delivery
- Testing & QA
- Launch support
- 30-day post-launch fixes
Monthly Retainer
From £8k/ per month
Ongoing development with flexible priorities and continuous iteration.
- Dedicated development time
- Flexible priorities
- Continuous deployment
- Performance monitoring
- Priority support
ContactLET'S BUILD
LET'S BUILD
SOMETHING GREAT
Have a project in mind? We'd love to hear about it. Fill out the form below and we'll get back to you within 24 hours.
Direct Contact
hello@mcinery.comLocation
London, UK
Availability
Currently taking on new projects.
Response within 24 hours.
Frequently Asked Questions
MVPs typically take 6-12 weeks depending on complexity. We prioritise velocity without sacrificing quality, using proven workflows that eliminate common bottlenecks.
Both. We work with funded startups building their first product and established companies launching new digital initiatives. What matters most is the ambition of the project.
Swift and SwiftUI for iOS, Next.js and React for web, and React Native for cross-platform mobile when appropriate. We choose the right tool for each project.
Direct access to the engineers building your product. No account managers in between. We use async-first communication with regular sync calls as needed.
Contact
- hello@mcinery.com
- London, UK