ABOUT
A one-person studio that does the work of an agency — without the overhead, the politics, or the inflated invoice.
THE STORY
I started McInery because I kept seeing the same thing: businesses paying agencies tens of thousands of pounds and getting mediocre work in return. The client talks to a salesperson, the salesperson writes a brief, the brief gets passed to a project manager, and eventually a junior developer builds something that doesn't quite match what anyone asked for. Half the budget goes to people who never touch the code.
I wanted to offer something different. When you work with me, you're working with the person who designs it, builds it, and ships it. There's no game of telephone. No layers of management. No surprise invoices for "project coordination." Just a developer who understands design and business, building exactly what you need.
I've spent 8+ years building software — websites, web applications, iOS apps — for businesses of all sizes. I've learned that the best results come from working closely with clients, moving quickly, and being honest about what's possible. That's what McInery is built on.
Luke McInery
Founder & Developer
I'm a developer and designer based in London. I've been building for the web and iOS for over 8 years — from restaurant sites and e-commerce platforms to native apps and internal tools.
I care about the details that most developers skip: how fast the page loads, whether the design actually works on a real phone, whether the client can update their own content without calling me. I build things properly because cutting corners always costs more in the long run.
hello@mcinery.comONE PERSON, NOT ONE SKILL SET
I handle the design and development, but some projects need more. Copywriting, branding, illustration, specialist backend work — I have a small network of people I trust and have worked with before.
They're freelancers I've vetted over years, not random subcontractors. When they're brought in, I manage the coordination so you still have one point of contact.
HOW I WORK
Direct Communication
You talk to me — the person designing and building your project. Not a salesperson, not a project manager, not someone reading from a brief they half-understood. When you have a question, you get an answer from the person who actually knows.
Weekly Demos
Every week, you see real working software — not wireframes, not mockups, not a progress report with percentage bars. You can click through it, test it, and give feedback on something tangible. No week goes by where you're wondering what's happening.
No Surprises
I quote a price and I stick to it. If something turns out to be more complex than expected, that's on me — I scoped it. You'll never get an invoice that's higher than what we agreed. And if I think something will take longer, I'll tell you before it becomes a problem.
LET'S TALK
If you've got a project in mind — or even just an idea you want to talk through — drop me a message. No pressure, no sales pitch.